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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Management Innovation and Supply-side Reform of Small and Medium-sized Wine Enterprises

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DOI: 10.25236/ecomhs.2019.055

Author(s)

Fang Yang

Corresponding Author

Fang Yang

Abstract

Facing the reality of the excessive production competence of liquor industry, the liquor SME is current in a more disadvantage status than these giant corporations. Whereas, some SME represented by Congtai Liquor Company, also possess their own unique edges, by creating the mode of management, these SME have put forward the effective intervention point to drive the supply-side structural reform of Liquor SME, realized the optimized distribution of resource, the upgrade of quality and the rebuild of brand. It has verified that Innovative management concept and cultural infiltration have brought new energy to the brand of liquor in Congtai.

Keywords

Liquor SME, Liquor industry, Management innovation, Culture