Analysis of Perceptive Factors in Cultural Communication
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DOI: 10.25236/ecomhs.2019.051
Corresponding Author
Hong Cai
Abstract
The paper mainly analyzes the perceptive factors in cultural communication including food, color, social greetings, value orientations and religious beliefs. People’s perception to a large extent is restricted by these cultural factors. By comparing the differences, people from different cultures can have a deep understanding to the western cultures and have a smooth communication with each other.
Keywords
Perception, food, color, social greetings, cultural communication