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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Analysis of Perceptive Factors in Cultural Communication

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DOI: 10.25236/ecomhs.2019.051

Author(s)

Hong Cai

Corresponding Author

Hong Cai

Abstract

The paper mainly analyzes the perceptive factors in cultural communication including food, color, social greetings, value orientations and religious beliefs. People’s perception to a large extent is restricted by these cultural factors. By comparing the differences, people from different cultures can have a deep understanding to the western cultures and have a smooth communication with each other.

Keywords

Perception, food, color, social greetings, cultural communication