Author(s)

Jing Liu

Corresponding Author

Jing Liu

Abstract

The sustainable marketing of green agricultural products is guided by the concept of sustainable development, to meet the needs of consumers, and to optimize and upgrade the whole process of green agricultural products sales from a panoramic perspective. In the context of “Internet +”, this paper analysed the characteristics of sustainable marketing of green agricultural products and the relevant influencing factors. The goal and principle of the sustainable marketing model of green agricultural products under the background of “Internet+” was put forward, and the sustainable marketing model was constructed. It also proposed strategies for the sustainable marketing of green agricultural products, such as intelligent supply of green agricultural products, intelligent brand building, intelligent sales, and traceability throughout the process.

Keywords

Sustainable marketing, Green agricultural products, Internet +