Author(s)

Zhang Guannan

Corresponding Author

Zhang Guannan

Abstract

Along with the deepening of reform and opening-up and the development of technology, Chinese economy and people’s life have gained dramatic increase. And our cultural and creative industries have ushered in a new development opportunity. It is irresistible to apply more digital media art and design to cultural industries, but there are still numerous problems needing to be solved. This paper aims at promoting the development of cultural and creative industries, and national economic development and urban construction by analyzing the existing problems and putting forward strategies to apply more digital media art and design.

Keywords

Digital media, art and design, cultural and creative, application