Author(s)

Xiaoguang Pan

Corresponding Author

Xiaoguang Pan

Abstract

The rapid development of e-commerce has impacted the traditional business model of chain business. The traditional chain business has already matured, such as KFC, McDonald's and other fast food chains in the 20th century has opened the chain all over the world. But in today's Internet era, the rise of e-commerce has forced traditional chain stores to start transforming, such as Wal-Mart, Suning Electrical Appliances, have achieved good results. However, the marketing form of e-commerce also has some drawbacks. We can not completely deny the achievements and points of the traditional business model. How to combine the two effectively and make up for the shortcomings is the main point of this paper.

Keywords

E-commerce, Chain, Method