The Beauty of Graphics in Logo Design: A Case Study of Prize-winning Works in WOLDA Worldwide Logo Design Awards
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Combing with prize-winning works of the WOLDA Worldwide Logo Design Awards, this paper analyses the beauty of form, implied meaning and color of graphics in logo design from the perspective of aesthetics, design and psychology. The paper also explores the development trend of logo design in the future, which should be the unity of brand culture, technology and aesthetics that can inspire logo design and experience.
Logo design, graphics, implied meaning, color