Author(s)

Xinxin Nie

Corresponding Author

Xinxin Nie

Abstract

Combing with prize-winning works of the WOLDA Worldwide Logo Design Awards, this paper analyses the beauty of form, implied meaning and color of graphics in logo design from the perspective of aesthetics, design and psychology. The paper also explores the development trend of logo design in the future, which should be the unity of brand culture, technology and aesthetics that can inspire logo design and experience.

Keywords

Logo design, graphics, implied meaning, color