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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Interpretation of Creative Ideas and Methods of Tourism Cultural Creative Product Design

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DOI: 10.25236/ecomhs.2019.004


Peitian Tao

Corresponding Author

Peitian Tao


The continuous development of economy has promoted the growth of tourism. As an important part of tourism industry, cultural creative products have gradually attracted the public attention. The cultural and economic value of tourism creative cultural products has become increasingly apparent. Their design and industrialization have become a new economic growth point. By analyzing the current situation and shortcomings of China’s tourism cultural creative product market, this paper explores the creative ideas and methods of tourism cultural creative product design, promotes its industrialization, and promotes the development of tourism.


Tourism cultural creative product, design, creativity