Author(s)

Peitian Tao

Corresponding Author

Peitian Tao

Abstract

The continuous development of economy has promoted the growth of tourism. As an important part of tourism industry, cultural creative products have gradually attracted the public attention. The cultural and economic value of tourism creative cultural products has become increasingly apparent. Their design and industrialization have become a new economic growth point. By analyzing the current situation and shortcomings of China’s tourism cultural creative product market, this paper explores the creative ideas and methods of tourism cultural creative product design, promotes its industrialization, and promotes the development of tourism.

Keywords

Tourism cultural creative product, design, creativity