Author(s)

Zhong Yanfeng

Corresponding Author

Zhong Yanfeng

Abstract

The emergence of the new coal mass has a wide and profound impact on the study life and thinking mode of college students. At the same time, it has also brought new opportunities and challenges to the ideological and political education in colleges and universities. At the party's press and public opinion forum, General Secretary Xi Jin ping stressed the need to promote the development of media integration and take the initiative to take advantage of the advantages of media integration and communication. In the era of big data and Internet, the propaganda and ideological work of colleges and universities is also facing new situation, new tasks and new challenges. Promoting the development of campus traditional media and media integration is an important task to innovate the propaganda work in colleges and universities. Therefore, it is very necessary to explore the development path of ideological and political education in colleges and universities under the background of media fusion.

Keywords

Media Integration Ideological and political Education Development path