Author(s)

Zhang Xiujuan

Corresponding Author

Zhang Xiujuan

Abstract

As China's economy enters a new normal, innovation development will become the biggest driving force of China's economic development, and innovation development needs to play the role of innovation and entrepreneurship education in Colleges and universities. Based on the breakthrough of the development of colleges and universities and the current situation of financial management and the training of senior accountants, the author analyses the problems of the training of high-level financial accountants under the new normal situation. Finally, the paper puts forward the countermeasures and suggestions for the training of financial and accounting talents under the new normal situation. The results show that under the new normal situation, it is necessary to strengthen the training of accounting talents and do accounting work well, both for the public sector and enterprises.

Keywords

New Normal, College Financial Accounting, Talent Training