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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Practical Analysis of Marketing Thinking in the Management of College Students

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DOI: 10.25236/iwedss.2019.122


Li Haitao

Corresponding Author

Li Haitao


With the continuous development of socialist market economy and the rapid expansion of college enrollment scale, it is more and more difficult to manage students in traditional colleges and universities. Therefore, the author uses marketing thinking to analyze the impact on the management of College students. According to the research, it is the key to modernize the management system and management ability of colleges and universities to integrate the marketing thinking and the rule of law into the whole process of student management in order to promote the development of education. In addition, the ultimate goal of college student management is to ensure the sustainable development of the school. Applying marketing thinking in the management of college students is an advanced management concept and means to achieve a win-win development between the school and the students.


Marketing thinking, college students, management work