Author(s)

Jie Liu, Meijuan Gao

Corresponding Author

Jie Liu

Abstract

The new media is relative to the traditional media in the past. It is based on the digital technology of computer networks. It uses digital communication devices such as digital TVs, computers and mobile phones through wireless communication networks, satellites, actuaries and networks. Provide the form of service and information dissemination. The new media communication has brought a new virtual lifestyle to the life of college students because of its highly digitized, centralized interactivity and strong specialization, instantization and personalization. It also profoundly affects college students. Thoughts and behaviors bring opportunities and challenges to the party building work of college students.

Keywords

Party Building, New Media Environment, Opportunities and Challenges