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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Color Expression of Public Service Advertisement

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DOI: 10.25236/ssah.2017.72


Lei Zhang

Corresponding Author

Lei Zhang


In today's era of rapid development of information, advertising as an important form of information dissemination is already an indispensable part of people's daily life, and color as a carrier of this information it plays a pivotal role. To make a public service ad in the ad to stand out to attract the attention of the audience, at the moment left a deep impression, in addition to creative ideas, the color of the visual language whether it is in the physical or psychological, have a considerable impact on it. The color expression of public service advertisement should aim at advertising visual effect, follow the application of advertising color and match principle, adhering to the principle of color application of traditional public service advertisement, and strive to realize the innovation of modern public service advertisement color application.


Color Expression, Public Service Advertisement.