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A Study on Brand Spreading Strategy in Mobile Social Network based on WeChat

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DOI: 10.25236/fmess.2017.11


YunTing Miao, Hong Jin, HaiTing Li

Corresponding Author

Hong Jin


As a transformative application in the process of Internet development, mobile social network has subverted the ways of people's communication and channels of information dissemination. More and more businesses have shifted their focus from traditional spreading channels to mobile social network channels. The corresponding spreading strategy has also changed. Therefore, this paper introduces the WeChat's brand spreading strategy, and makes a brief evaluation of it, then finds possible problems in the process of development, and provides reference opinions for the brand spreading strategy.


mobile social network, brand spreading strategy, WeChat.