Author(s)

Yanlin Yin, Rui Han

Corresponding Author

Yanlin Yin

Abstract

Big data is of great value, and the era of big data has brought changes to our lives, work, and thinking, and it has made it difficult to hide personal privacy. How to protect personal privacy has become a concern of the whole society. The paper analyzes the definition of personal privacy, the threat of big data to personal privacy and the way to disclose privacy, and proposes suggestions such as improving laws and regulations, strengthening corporate self-discipline, improving personal privacy protection technology, cultivating personal information protection awareness and data sales licensing system.

Keywords

Personal Privacy Protection, Big Data, Protection Method