Author(s)

Bai Sha

Corresponding Author

Bai Sha

Abstract

China has a long history and profound traditional culture. The in-depth analysis of essence of traditional culture is conductive to establishing scientific outlook on life and values. Chinese traditional culture contains systematical cultural theory with ethnic characteristics, and stresses the synchronous improvement of intellectual development and morality. In the new era, with the popularization of information Internet technology, the ideology of college students are greatly impacted. Thus, relevant teachers shall fully explore resources of traditional culture and reasonably integrate it into ideological and political education in colleges and universities, so that students can deeply understand the significance of ideological and political education for their development, to promote the work of colleges and universities.

Keywords

Excellent traditional culture, ideological and political education in colleges and universities, countermeasures