Author(s)

Ge Peirong, Lin Xiaocheng

Corresponding Author

Ge Peirong

Abstract

The development of information technology and new media has brought about changes in social environment and education. School education, especially moral education, is facing both great opportunities and challenges. Colleges and universities must face challenges and take the initiative in this educational reform. New media environment is a new situation facing moral education in Colleges and universities. Innovation of moral education in Colleges and universities is bound to take place in the new media environment. At the same time, new media technology provides advanced educational means for moral education in Colleges and universities. How to grasp the law of the new media environment and make effective use of the means of new media technology to enhance the effectiveness of moral education in Colleges and universities is a new topic facing the development of education.

Keywords

New Media, Colleges and Universities, Moral Education, College Students, Effectiveness