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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Development Model of Small and Medium-sized Tourism Enterprises in the E-commerce Environment

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DOI: 10.25236/etmhs.2019.354

Author(s)

Xin Yang

Corresponding Author

Xin Yang

Abstract

At supply chain development model problem of small and micro tourist enterprise at big data era, supply chain design method of small and micro tourist enterprise based on dynamic guidance and multi-objective harmony search algorithm is put forward. Firstly, construct multi-objective optimization model of supply chain of small and micro tourist enterprise based on the objective of minimizing the total cost and maximizing satisfaction of logistics demand node enterprise; secondly, bring in harmony search algorithm, construct new fitness function on the basis of α dominance relation and realize performance improvement of optimization process; finally, display that the proposed method has relatively high optimization accuracy in supply chain design of small and micro tourist enterprise through simulative example with more reasonable design process and it is significant to improve competitiveness of small and micro tourist enterprise.

Keywords

Big data, Two-level model, Small and micro tourist enterprise, Supply chain, Harmony search algorithm