Author(s)

Weixia Yang

Corresponding Author

Weixia Yang

Abstract

Aviation logistics is an important part of modern logistics and makes much progress with other modes of transportation with its safety, quickness, convenience. Rapid development of the air logistics not only brought new opportunities for those domestic aviation logistics companies in Chinese market, but also brought changes in market environment. Facing the new market opportunities and challenges, studying the history, present situation, strategies of world's aviation are essential for Aviation logistics enterprise, especially for the future development of local Aviation logistics enterprise. This paper takes Zhengzhou aviation airport as a research object and attempt to solve the problems of how to establish a clear strategy for enterprise development and how to consolidate its leading position and keep its regional advantages. The paper uses the SWOT model to analyze the strengths, weaknesses, opportunities and threats of aviation logistics. Then, based on the history, current situation and problems of the Zhengzhou aviation airport, the author gives the corresponding recommendations for the development of Zhengzhou aviation airport to provide a reference.

Keywords

SWOT, aviation logistics, Zhengzhou aviation airport, development strategy