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Web of Proceedings - Francis Academic Press

Analysis and Research on the Transition of Traditional Foreign Trade Enterprises into Cross-border E-commerce

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DOI: 10.25236/etmhs.2019.270


Wei Bai, Chunshu Wang

Corresponding Author

Wei Ba


With the deepening of reform and opening-up in China, under the background of economic globalization, the fierce market competition situation in China has been aggravated. Traditional foreign trade enterprises are facing unprecedented challenges, such as macroeconomic slowdown, slow growth of import and export trade, fierce competition of e-commerce, and rising costs and expenses. However, China's current economic development has achieved important results. The main reason is that under the new situation of the rapid development of modern logistics industry, along with the rapid development of e-commerce, cross-border e-commerce in China has been well developed, and it also plays an important role in promoting the transformation and development of traditional trade, especially in the development of international trade. Under the situation of vigorously implementing the "Belt and Road" strategy and promoting the reform and innovation of the modern logistics industry in China, the policy support has been increasing and the establishment of the related service system is becoming more and more perfect. This has also become a good opportunity for the transformation of cross-border electricity suppliers.


Market competition, transformation, cross-border E-commerce