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Web of Proceedings - Francis Academic Press

Research on New Marketing Strategies of Enterprises under the Background of Internet

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DOI: 10.25236/etmhs.2019.269


Xia Hua

Corresponding Author

Xia Hua


In today's era, with the rapid development of the Internet, a more popular way of shopping, that is, online shopping, has also emerged. The development of online shopping tends to be more open and diversified, which can not only break through the limitation of space, but also bring more personalized goods and services to consumers. Therefore, in the context of the Internet, it is particularly important for enterprises to change their marketing strategies, innovate the marketing mix of product strategy, price strategy, distribution strategy and promotion strategy, and create new marketing strategies that are in line with network consumption.


Internet development, marketing mix, innovation