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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Visual Communication Design under the Influence of Digital Media

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DOI: 10.25236/ssah.2017.31


Hongwei Nie

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Hongwei Nie


The main purpose of this study is in the environment of digital information dissemination, visual communication design how to make full use of the excellent characteristics of digital media, based on the traditional design concept, the design language and form of innovation, so that the effective visual information And human transmission, and truly show the digital media in the visual transmission of the formal characteristics. This paper attempts to explore the characteristics of language design, communication characteristics and aesthetic characteristics in the digital media, and use the dynamic form of visual communication in digital media as the starting point, and analyze the basic design elements - the text in the dynamic visual communication In order to provide the reference for the research of other dynamic design fields.


Visual Communication Design, Digital Media, Data Process.