New Thoughts in Small and Micro Enterprise Marketing Management
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Small and micro enterprises are an important component of Chinese market system. Promoting the development of small and micro enterprises is a significant channel to increase Chinese market vitality. In view of this, this paper has firstly introduced the value of small and micro enterprise marketing, pointed out the inadequacies, and finally elaborated the new thoughts for small and micro enterprise marketing.
Small and micro enterprise, Marketing management, Inadequacies, New thoughts