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Web of Proceedings - Francis Academic Press

New Thoughts in Small and Micro Enterprise Marketing Management

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DOI: 10.25236/etmhs.2019.254

Author(s)

Chengyun Liu

Corresponding Author

Chengyun Liu

Abstract

Small and micro enterprises are an important component of Chinese market system. Promoting the development of small and micro enterprises is a significant channel to increase Chinese market vitality. In view of this, this paper has firstly introduced the value of small and micro enterprise marketing, pointed out the inadequacies, and finally elaborated the new thoughts for small and micro enterprise marketing.

Keywords

Small and micro enterprise, Marketing management, Inadequacies, New thoughts