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Web of Proceedings - Francis Academic Press

The Application of Chinese Traditional Elements in Modern Visual Communication

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DOI: 10.25236/ssah.2017.28


Qianli Ma

Corresponding Author

Qianli Ma


At present, the diversification of cultural development, the trend of globalization is a foregone conclusion, especially in the professional field of art design. Western developed countries gradually integrate into the design of our thinking, the designer for the traditional values and aesthetics also have a new understanding, "national is the world" is the design of nationalization and localization of the development of the slogan. How to understand the modern design and traditional elements of the collaborative development between China's designers becomes a new subject.


Chinese Traditional Elements, Modern Visual Communication, Application Area.