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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Study on the Improvement of the Publishing Ability of Academic Journals in the Digital Age

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DOI: 10.25236/etmhs.2019.178


Xiaoxia Ma

Corresponding Author

Xiaoxia Ma


The development of "Internet +" and big data has a profound impact on the traditional editing industry, and puts forward new requirements for the digitalization of publishing. Based on the concepts of publishing and editorial power, this paper analyses the new mode of publishing and editorial power in the digital era. This paper analyses the challenges faced by China's publishing industry and the important opportunities it faces from a macro perspective. Editorial concepts urgently need to improve the knowledge structure of the editorial team, the level of digital editing and publishing, and the urgent need to improve competitiveness, as well as how to improve the digital age, and put forward the corresponding countermeasures.


Digital age, Publishing, Editorial power, Promotion strategy