Author(s)

Wu Huijuan

Corresponding Author

Wu Huijuan

Abstract

At present, information technology has permeated into various fields and created advantageous conditions for the development of big data. Meanwhile, enterprise management model has changed a lot, and traditional model has failed to adapt to the modern enterprises. Therefore, enterprise managers should have overall awareness with big data, analyze and apply its characteristics, excavate more information with commercial values, and enhance managers’ judgment ability. Enterprises should be ensured to have a wide prospect, stable status and increasing influence.

Keywords

Big data, enterprise management model, innovation strategy