Author(s)

Mai Liying

Corresponding Author

Mai Liying

Abstract

With the rapid development of information technology, China has entered the era of big data information. Under the background of big data, every industry in our country is facing unprecedented challenges and corresponding opportunities. Even in many industries, the application of big data technology has a very strong impact on the industry. But while we are facing difficulties and challenges, opportunities also arise. Under the background of big data, many industries quickly grasp the opportunity of full development of the times, and truly realize the comprehensive revival of the industry as a whole. Today, the application of big data technology has brought a very strong impact on the media industry, which also leads to the media industry in the development process of the present era must change the original mode of operation. At the same time, big data technology has brought effective development space to the media industry, making the construction and development of big data business model an important direction for the future development of the media industry. This paper will make a careful analysis of the challenges and opportunities faced by the media industry in the context of big data.

Keywords

Big data background, Development trend of media industry, Challenges and opportunities,