The best way to conference proceedings by Francis Academic Press

Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Study on the Defects and Development Ideas of Television Advertising in Mainland China

Download as PDF

DOI: 10.25236/etmhs.2019.110


Haifei Ge

Corresponding Author

Haifei Ge


Starting with the current situation of television adverting in China, this paper firstly discusses the defects in the development of television adverting in China. Secondly, it analyses the main reasons for the low audience ratings of television adverting, and points out that the main reasons for its failure lying in the advertising creative strategies and finally puts forward the methods to change the current situation of advertising creative strategies. It is necessary to clarify the advertising creative ideas, popularize cognitive basis, maintain close contact with life and make honest advertisements.


Television adverting, defect, development idea