Author(s)

Haifei Ge

Corresponding Author

Haifei Ge

Abstract

Starting with the current situation of television adverting in China, this paper firstly discusses the defects in the development of television adverting in China. Secondly, it analyses the main reasons for the low audience ratings of television adverting, and points out that the main reasons for its failure lying in the advertising creative strategies and finally puts forward the methods to change the current situation of advertising creative strategies. It is necessary to clarify the advertising creative ideas, popularize cognitive basis, maintain close contact with life and make honest advertisements.

Keywords

Television adverting, defect, development idea