Author(s)

Jingqi Yu

Corresponding Author

Jingqi Yu

Abstract

The use of big data can enrich the data information of Ideological and political education in colleges and universities, and provide new materials and basis for ideological and political education in Colleges and universities. Therefore, on the premise of evaluating the effectiveness of Ideological and political education, it is necessary to pay attention to the key points that universities need to pay attention to when using big data to deal with massive data, so as to make the research results adapt to the new requirements of the times. Firstly, it analyzes the opportunities and challenges brought by the era of big data in the ideological and political education of colleges and universities. Secondly, it puts forward the countermeasures of ideological and political education in colleges and universities in the era of big data, that is, to establish and improve the data platform of ideological and political courses, and to form a team of big data analysis and processing technologies, and integrate Internet multimedia into college ideological and political teaching. Finally, based on the innovative practice of the Big Data Research Center, a new path and a new model are explored for using the big data technology to improve the effectiveness of ideological and political education in colleges and universities.

Keywords

Big Data, Ideological and Political Education, Educational Research