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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Discussion on Significance and Effect of Illustration Art in Graphic Design

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DOI: 10.25236/etmhs.2019.065


Zhang Yan

Corresponding Author

Zhang Yan


With the rapid development of economy, people's appreciation level and requirements for art have gradually improved. Illustration is closely related to people’s daily life and it has been applied everywhere, in publications, films and television posters, game characters, advertisements, greeting cards, calendars, decorative paintings and so on. Illustration art, as an important form of visual communication in modern design, has the characteristics of intuition, vividness and authenticity, with bright color changes and great appeal, it has become an important way of expression in graphic design.


Illustration art, Graphic design, Significance, Effect