The best way to conference proceedings by Francis Academic Press

Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Construction and Evaluation of Evaluation Index System of Modern Service Industry Brand Competitiveness

Download as PDF

DOI: 10.25236/etmhs.2019.015


Shuying Chen

Corresponding Author

Shuying Chen


From the current pattern of market competition, it can be found that brand competition has become an important means and measure for all enterprises to compete. Therefore, for a company, establishing a comprehensive and effective brand competitiveness evaluation system is the most important part of the brand strategy development process. Modern service industry is an important industry in the process of economic development of our country. Its brand competitiveness will directly affect the strength of our national economy in the global economic competition. Therefore, research should be conducted on the construction of an indicator system for brand competitiveness of the industry. Based on this, this paper analyzes the source and evaluation index of brand competitiveness, and builds a modern service industry brand competitiveness evaluation index system.


Modern Service Industry, Brand Competitiveness, Evaluation Index