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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Application of Graphic Creativity in Graphic Design

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DOI: 10.25236/iwacle.2018.004


Zhu Jing

Corresponding Author

Zhu Jing


The elements of graphic design include graphics, text, color, etc. Graphic creativity is based on a deep understanding of creative intentions, through systematic analysis, exerting imagination and creativity, organically combining the available elements, reconstructing them into a new concept, giving them specific meanings to expand the image processing, thus forming a unique visual manifestation. Graphic creativity in graphic design is not only the foundation, but also the most important. It plays a vital role in accurately conveying information and accurately receiving information by the audience. This paper mainly focuses on images.


Graphic, Creative Graphic Design, Culture