Author(s)

Aiwei Liu

Corresponding Author

Aiwei Liu

Abstract

In the context of the new era, the emerging media is constantly developing in China. As an innovative medium based on interactive communication and based on modern information technology, the concept of new media is constantly changing. The emergence of new media has caused people to change the consumption requirements of the media, and has also prompted the continuous reform of advertising design teaching in colleges and universities.

Keywords

New Media, Times, Colleges, Advertising Design, Teaching Reform