Research on Marketing Innovation of Resort Hotels under the Background of “Internet +”
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The so-called Internet + means, through the application of information and communication technology as well as the platform of network, the Internet can be deeply integrated with traditional industries and create the new development environment. This new round of communication revolution has greatly affected the marketing of hotel industry. If hotels cannot adapt to the new mode of Internet + marketing, they will be driven out of the market. Based on analyzing the current situation of holiday hotels and problems in the traditional marketing mode, this paper explores new marketing strategies for resort hotels under the background of Internet +, and puts forward suggestions for the development of resort hotels.
Internet +, Resort Hotel, Marketing Innovation