Author(s)

Han Zhang

Corresponding Author

Han Zhang

Abstract

Under the macro-background of culture of global economy and culture economy, the national cultural heritage and natural ecological resources have "value increment effect" with the improvement of the overall level of national economic and social development, and are endowed with industrial value, brand value and social value in addition to the cultural ontological value. Therefore, embedding cultural industry development strategy in the overall strategy of regional social development can innovate the development mode of cultural industry and change the mode of regional economic and social development. Based on the author's learning and practical experience, this paper first analyzes the economic effect of regional culture, then discusses the performance of cultural industry affecting regional economic development, and finally puts forward the role of cultural industry in promoting regional economic and social development with case analysis.

Keywords

Cultural Industry, Regional Economy, Development Strategy