Author(s)

Yufei Hu

Corresponding Author

Yufei Hu

Abstract

The sharing of bicycles has become a hot product for people in the streets and lanes. Its appearance has facilitated people's lives and solved the short-distance travel problem of people's "last mile". Its cause of introduction to the market is little known, but it is worth learning. Taking Kunming City as an example, this paper analyzes the causes of the successful launch of Mobike bicycles from the perspective of shared bicycles.

Keywords

Promotion Strategy, Optimization, Shared Bicycles, Kunming