Author(s)

Weiguang Guo

Corresponding Author

Weiguang Guo

Abstract

Product innovation not only brings economic benefits to enterprises, but also creates more customer value for enterprises. Aiming at the related influence of e-commerce market on product innovation, this paper introduces the characteristics of e-commerce market and explores it on the basis of theory, and then concludes that e-commerce market directly affects product innovation and is related to the direct interests of enterprises.

Keywords

E-Commerce Market Characteristics, Product Innovation, Influence Study