Author(s)

Hangqin Li

Corresponding Author

Hangqin Li

Abstract

The rapid development of new media technology affects people's work, life and study. It also has a great impact on the life, study and thoughts of college students. This is both an opportunity and a challenge for college students' ideological and political education. New media are mainly characterized by immediacy, interactivity, openness, personalization and aggregation. Enriching the content of ideological and political education and the carrier of ideological and political education can solve the problems of ideological and political education of college students in the new media era to a certain extent.

Keywords

Opportunities, Challenges, College Students, Ideological and Political Education, New Media Age