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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Media Use in the Hypermedia Space of Environmental Movement

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DOI: 10.25236/erems.2018.164

Author(s)

Yan Mengsi, Fu Zhengke

Corresponding Author

Yan Mengsi

Abstract

Based on the theory of network individualism, this study analyzed how hypermedia space embedded in the old and new media can be used to disseminate and use information related to environmental movement. Through questionnaires, it is found that the way individuals acquire information related to environmental movement is significantly related to their media literacy and communication background.

Keywords

Environmental Movement, Hypermedia Space, Networking Individualism