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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

A Study on the Influencing Factors of MOOC Learning Behavior: Social Network, Motivation to Use and Demographic Variables as Explanatory Variables

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DOI: 10.25236/erems.2018.163


Fu Zhengke, Yan Mengsi

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Fu Zhengke


Based on the paradigm of network individualism, this paper constructs a theoretical analysis framework of MOOC adoption and use behavior, and reveals the underlying mechanism of MOOC use. It reveals the possible influence of social network and demographic factors on adoption behavior. This paper gives a new explanation for the adoption and use of MOOC. This study considers that the adoption and use of MOOC have the following characteristics: the adoption behavior is driven by motivation, personality and other factors.


MOOC, Influencing Factors, Social Network, Motivation to Use, Demographic Variables