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Animation Industry Development and Design Practice Innovation Research

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DOI: 10.25236/erems.2018.160


Li Yang, Jing Yang, Huaying Xiao

Corresponding Author

Li Yang


The development of China's animation industry has been very backward. With the rapid development of China's economy, the development of the animation industry has improved to some extent, but it is basically in a weak position compared with developed countries. For example, in Japan, animated image design is the world's first, animation style is also novel, and China has been in the status of imitation and reference, the animation character design lacks novelty, and over-learning from other countries' animation styles also lost Own characteristics. So how do you find a road to animation with ethnic characteristics? The key to this is the innovation of animated character design, which broadens the thinking and vision of Chinese animators. Through the observation and analysis of the current domestic animation market, this paper explores how to improve the innovation ability of animation.


Anime Character Design, Innovation, Modeling Association