Author(s)

Juan Yuan

Corresponding Author

Juan Yuan

Abstract

With the gradual improvement of urban and rural residents' life and the rapid development of domestic tourism, China's rural tourism has entered an unprecedented stage. The rapid development of rural tourism promotes the development of rural economy, the improvement of rural ecological environment and the increase of rural residents' income. However, in the process of rapid development of rural tourism, problems such as lack of planning, single structure, backward concept, mismatch of talents and other problems on the supply side of rural tourism have emerged, which lead to the uneven quality of rural tourism and the failure to highlight its characteristics. Based on the author's learning and practical experience, this paper first analyzed the relevant literature review, then discussed the problems and causes of rural tourism supply-side, and finally put forward the development path to accelerate rural tourism transformation and upgrading based on supply-side reform.

Keywords

Rural Tourism, Supply-Side Reform, Literature Review, Transformation and Upgrading