Author(s)

Yuxin Yang

Corresponding Author

Yuxin Yang

Abstract

With the advent of the new wave of "mass entrepreneurship", college students have become the main force of mass entrepreneurship. The psychological quality of entrepreneurship has a subtle influence on the development and survival of new ventures. Contemporary college students have the problems of insufficient entrepreneurship motivation, low entrepreneurship perseverance and deficient entrepreneurship spirit. In view of these problems, this paper puts forward the integrated measures of college, family and government to promote the effective implement of college student’s entrepreneurship activities.

Keywords

Entrepreneurial Psychology, Psychological Quality, College Students