Author(s)

Wenyuan Wang

Corresponding Author

Wenyuan Wang

Abstract

From the perspective of communication, enterprise integrated marketing is regarded as an important measure to achieve corporate management objectives. This paper establishes relevant models to select consumer changes, competition changes, competition intensity, sales changes, market share changes, profit changes, and enterprises. Seven indicators of performance, using empirical methods to explore the relationship between enterprise integrated marketing and corporate management, in order to provide a useful reference for the realization of corporate management objectives.

Keywords

Integrated Marketing, Corporate Management, Communication, Relationship