Author(s)

Haixia Du, Hua Fang, Shuai Li

Corresponding Author

Haixia Du

Abstract

The news feature with the principle of reporting real people and events can resonate with the audience, reflect the pain points of the society, and show the development and changes in social culture and economy, which helps audience understand the social reality and develop a correct outlook on world, life and values. Therefore, the importance of intellectual property (IP) of news feature from the perspective of convergence media cannot be neglected. Based on the author's learning and practical experience, this paper first analyzed the reasons for the craze of IP adaption in the cultural industry, and then discussed the copyright value in the cultural industry. Finally, this paper proposed the development strategy of IP adaption of news feature from the perspective of convergence media.

Keywords

Convergence Media, News Feature, Intellectual Property, Development Path