Author(s)

Junjia Li

Corresponding Author

Junjia Li

Abstract

Eco-tourism marketing is a hot issue in current social research and plays an important role in promoting social and economic development. Based on this, this paper studies the connotation of eco-tourism marketing and its product analysis. Firstly, it further expands the eco-tourism marketing object, expands the market scope, and further optimizes the marketing plan from the concept and marketing strategy of eco-tourism products. The two aspects analyze the products of the ecotourism market to promote the optimal development of the current ecotourism market.

Keywords

Marketing Connotation, Product Strategy, Ecotourism Market