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The Expression and Application of the Characteristics of Color Symbols in Advertising Design

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DOI: 10.25236/erems.2018.014


Zhu Jing

Corresponding Author

Zhu Jing


As one of the elements of artistic modeling, color is also a symbol in semiotics, because color is endowed with symbolism, meaning and emotion, so color can show different symbolic meanings in different artistic contexts. Color is indispensable to the successful transmission of information in advertising design. A good advertisement works, appropriate color rendering and application is particularly important; in many cases, the unique creative expression of color often can grasp the audience's psychology, and become the successful incentive to accept advertising content.


Color Symbols, Features, Advertising Design, Expression and Application