Author(s)

Zhu Mengwei

Corresponding Author

Zhu Mengwei

Abstract

With the development of China's economy and the continuous advancement of science and technology, the market competition faced by the automobile manufacturing industry is gradually intensifying. In order to maintain its own market competitiveness, relevant enterprises need to continuously develop and produce high-performance and high-quality cars, traditional designs. The manufacturing method can no longer meet the basic needs of the current market development, and actively carrying out technological innovation is the only way for enterprises to continue to develop in the new era. Virtual reality technology is a simulation technology that is gradually developed by integrated sensing technology, human-machine interface technology, display technology, analog technology, multimedia technology, artificial intelligence technology, and three-dimensional graphics technology. The application of simulation technology in automotive design can significantly shorten the development cycle, reduce R&D costs, improve the competitiveness of the enterprise market, and have broad development prospects, which deserves in-depth study.

Keywords

Virtual Reality Technology, Automobile Design, Application Analysis