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Analysis of Marketing Strategy in the Background of Internet of Things and Big Data

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DOI: 10.25236/icscbd.2018.022


Peiling Yu

Corresponding Author

Peiling Yu


Marketing are product promotion and business promotion methods with certain practical nature according to marketing ideas and product quality, basing on the integration of market planning. The Internet of Things refers to a huge network formed by combining various information such as objects or processes that need to be monitored, connected, and interacted with each other through various information sensing devices. Its purpose is to realize the connection between objects and objects, objects and people, all items and networks, and to facilitate identification, management and control. In the context of the development of the new era, with the continuous development of information science and technology innovation, the ability to integrate marketing data is more advanced, and thus the marketing strategy under the era of big data has emerged. Through the research on the basic theory of marketing, the big data technology and Internet of Things technology, this paper expounds the marketing strategy of the big data era, and also makes a simple study on its practical application.


Big Data, Marketing, Enterprise, Strategy, Internet of Things