Author(s)

Zhuanfeng Li

Corresponding Author

Zhuanfeng Li

Abstract

This paper takes the necessity of carrying out higher vocational innovation and entrepreneurship education as the starting point, and demonstrates that the marketing professional education and innovation and entrepreneurship education in higher vocational schools are consistent in the training goals and practical value. Also this paper discusses how to establish a training model for higher vocational innovation and entrepreneurship based on the quality of knowledge and skills.

Keywords

Higher Vocational Education, Innovation Entrepreneurship, Marketing Talent