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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Exploration on the Training Mode of Applied Marketing Talents from the Perspective of Innovation and Entrepreneurship

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DOI: 10.25236/iseah.2018.074


Zhuanfeng Li

Corresponding Author

Zhuanfeng Li


Improving the innovation and entrepreneurial ability of college students is an important way to train high-quality talents, and it is also one of the important goals of applied talent training. Although the current innovation and entrepreneurship education in colleges and universities has been widely carried out, there is still room for improvement in the setting of training objectives, curriculum system design and deep cooperation with enterprises. Firstly, the paper analyzes the problems existing in the training of marketing professionals, and finally puts forward the path of training marketing professionals in the perspective of innovation and entrepreneurship.


Innovation, Entrepreneurship, Marketing, Applied Talents